Oct18Written by:Moonmark
10/18/2010 10:16 AM 
Did you know that not all organizations need a web site? If your organization/company has no phone number, no mailing address, no customers, no employees, and no need to communicate with people, then you do not need a web site. For the rest of us, not having a web presence of some type should not even be considered as an option for a successful company. Here are the top 5 reasons why your organization needs a web site (even if you aren't selling anything):
- Web sites help people find you, including current customers.
Suppose you own a thriving janitorial company that was named after your grandfather - "Clyde's Cleaning Company". If a customer wants to reach you but cannot remember the name of your grandfather, they will be frustrated when their web search for "janitors in mytown" does not result in a link to your web site. Then they'll have to go dig through their paper invoices in search of your phone number, growing more frustrated by the moment. - Web sites build customer loyalty.
People like being connected to the other people in their life - they enjoy the feeling of community. The more you can do to connect with customers, the happier they will be. Web sites are a great way to build tighter connections with your customers. - Web sites help you build better employees.
Similar to how customers enjoy being part of a community, employees will perform better and be more loyal if they feel that they are part of a team. Remember, web sites help you communicate with your employees, not just your customers. - Web sites can help present a professional image of your organization.
If a web-savvy customer tries to find your site and cannot locate it because you don't have a site or because it doesn't show up in Google page one results, they will think one of two things: you can't afford a web site, or you don't care enough about your business to create a web site. Neither conclusion will improve your desired perception as a professional organization. Just because you have a web site doesn't mean that it is professional, but that it a subject for another day. - Web sites can save you time and money.
Which costs more, paying an employee to answer the phone just so they can tell the caller what your hours of operation are, or letting customers find the information for themselves on your web site? Which costs more, answering the phone during a busy time of day or answering an email at your convenience? Which costs more, postage for snail-mailing 1,000 postcards, or sending an email to 1,000 clients?
If your organization currently does not have a web site, Moonmark can help you create a professional and effective web presence. If you have a web site but are not getting the results you had hoped for, Moonmark can help make your online presence a success.
Contact Moonmark today!